Walt Disney, Panasonic to market movies on SD memory cards

Walt Disney, Panasonic to market movies on SD memory cards
MCT Regional News
Wed Jul 22 2009
Section: Entertainment, Tourism, Chambers Of Commerce
Byline: Kyodo News International, Tokyo
Source: McClatchy-Tribune Regional News

Jul. 22--OSAKA -- Walt Disney Co. of the United States and Panasonic Corp. plan to sell movies on flash memory cards in Japan, enabling consumers to see movies on their mobile phone handsets and car navigation systems, sources close to the deal said Wednesday.

Walt Disney expects the deal will boost sales of its movies, while Panasonic hopes it will help make its memory card format a standard in the industry, they said.

Under the deal, the two companies plan to put on the market this fall Disney movies on DVDs that come in a package containing a Panasonic microSD card with a copy of the movie. The card has a copy-protection feature.

The price of the DVDs with the memory cards will be higher than those containing only a DVD, the sources said.

By inserting the memory card into mobile phones and car navigation systems capable of receiving digital TV broadcasts, consumers can enjoy movies outside their homes.

Panasonic produces memory cards compatible with a variety of devices such as flat-panel televisions and digital video cameras.

 

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