Disney, this is how you announce a new attraction

This is brilliant marketing! They did this for the ride in Hollywood when it opened last year and was most impressive and a unique way to get people's attention for sure.
 
But the smashed outline of a princess in the side of a building sends a fairly confusing message about the new princess hall in Disney. ; Or do they do the outline of a car smashed through the building for Cars Land...which would make people think Lightning McQueen was hitting the bottle pretty hard and DUI? ; ;)
 
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