Well I'm feeling a bit smug. ; When we were first discussing the Ipad I went on and on about how I didn't believe that AT&T was going to offer a $30 per month unlimited data plan for long. ; I was sure that they were up to something, it felt like an obvious move to gather attention that they'd drop as soon as they started getting customers signing up.
Well here we go. ; They actually pulled this sooner than I expected, I figured they'd play along with the $30 story for a while longer.
http://www.zdnet.com/blog/mobile-gadgeteer/at-ts-new-plans-iphone-tethering-but-no-more-unlimited-ipad-3g-data/3322?tag=mantle_skin;content
I'm a little unclear on what happens to current Ipad 3g customers. ; That article says they can still have the unlimited plan, but the article that this article references suggests otherwise. ; It mentions current unlimited Ipad "contract" holders can stay with that plan, but one of the big deals about the Ipad was that it didn't require a contract. ; Which I had always figured was so that they could change their terms like this and their customers wouldn't have a contract to stay with.
I don't buy their marketing message either. ; That so many smartphone users would be under the 200MB level. ; Take me.. roughly halfway through my monthly usage cycle I'm at 66 megabytes. ; Yeah, that puts me on target to be under the cap. ; I also do VERY LITTLE on my phone, I mostly read news in text form from RSS feeds and mobile websites that are very graphics light. ; I can imagine my usage multiplying several times if I had as large a device as an Ipad, able to partake of so much video and graphics and such. ; I'd expect I could easily blow past 66 megabytes in a single evening. ; Again, I mostly do text right now and halfway through the month I'm more than a quarter of the way into that "most smartphone users" limit. ; Am I to understand that most smartphone users just read simple news feeds and get data light RSS feeds? ; Is this what I'm supposed to believe the Ipad is for?
Their terms stink. ; 200 megabytes (I'm unclear on the specifics, some articles say 200, some say 250) is a tiny usage cap. ; At that rate $15 for 200 megabytes ends up being seven and a half cents a megabyte. ; The "datapro" plan (beware when businesses start slapping the term "pro" onto things) of $25 for 2 gigabytes of data works out to a little more than a penny a megabyte. ; So if you're a light data user you're being ripped off even as they try to say that they're really saving you money.
The overage prices are interesting too. ; For the $15 plan the overages run an additional $15 for another block of 200. ; So if you use 201 megabytes it's gunna cost you another $15 for that one megabyte. ; For the "datapro" plan the overages costs are $10 for another gigabyte, cheaper per megabyte than the plan itself and also in half the size so if you don't use the whole thing you're losing less money than if you were using the $15 plan.
AT&T is trying to defend themselves with their numbers that claim that 98% of all smartphone users will use less than 2 gigabytes so they really save money with the unlimited plan. ; Somehow I don't believe it. ; They're not interested in saving money, they're interested in making money. ; They've been raking in the dough hand over foot from the Iphone and their network has remained anemic and unable to cope with the demand. ; Now that they figure they've saturated the smartphone market and that they have their existing customers hooked they're going to tighten their terms up rather than invest in expanding their capacity. ; Make the customers adapt to their needs rather than the other way around.