"Roger" said:
Actually I mentioned this a while back..can't find the article right now (another site), but the future of cinema is going to be the one stop shop. ; Dinner and a movie in one place.
Agreed - that's actually what our theater has become already. ; The restaurant is a full 3-star restaurant, with reservations for main room or open seating in the bar. ; Everything from blackened prime rib and mahi-mahi to kobe beef burgers and thai fish tacos, full wait/table service. ; If you eat in the bar area (like at a Cheesecake factory), you can also place your order to have it brought into your movie seats, which are equipped with small tables, and eat a full meal right in the theater while watching the movie. ; The full bar is actually quite the hangout, with folks going there for hours before or after a movie just to socialize. ; Friday and Saturday nights see the front valet area (the rich-people parking, where the nice cars get put right up front) lined with Bentleys, Ferraris, Lamborghinis, Porsches, and Aston Martins. ; They also have private rooms which can be rented or reserved for private parties, dining events, conferences, etc. ; Large lounges upstairs have couches and small side bars with TVs showing sports and events. ; Because the seats are all reserved, you don't have to get to your seat 20 minutes before the film and chase off others trying to get them - you can stroll in 5 minutes into the previews and walk right to your reserved loveseat or recliner. ; The aisles are set more than 3 feet apart, so you don't have to move your feet to let others pass, and they're staggered at steep stadium angles so that the head of even the tallest person will be far below your sightlines - plus the chairs are high-backed, so you generally don't even see other heads.
If I'm going to pay $20 for a movie, this at least has a value proposition. ; I do go an hour before with friends, grab a nice meal at the restaurant, grab some drinks, and head to our reserved seats for viewing in wide comfort. ; I valet my car out front, I get free popcorn. ; Figure the valet is worth $3-5, and the popcorn another $2-4...the reserved seating maybe worth at least $1-2...that makes the ticket really not much more than most other places...and you still get bigger and more comfy seats, and nice aisles and sight lines. ; Admittedly, they're making a killing on the restaurant and bar, but there's something to be said for the convenience of having a lovely relaxed meal before a movie, and simply having to walk a few hundred feet to your seat instead of driving to get to the theater, dealing with parking, then fighting the rope-drop crowd to get good seats and holding them for 20 minutes against a barrage of persistent people while your friends/family are out fighting the concession line to get food. ; It's why I don't go to 'regular' movies anymore...and only see movies really worth going out and making a night out of.