http://www.hasselbladusa.com/promotions ... -q409.aspx Just about every (other) digital camera on the market has a Bayer filter in it - a repeating pattern of RGGB (2 green) for EVERY megapixel. Foveon developed a CMOS sensor that records like film: the natural wavelength of light separates the colors into three. ; In theory this sounds like the best method, but they've been unable so far to get past 4/6mp of "real" resolution using this method. Hasselblad thinks they found another way: ; For every shot, the camera actually takes four pictures: ; between each picture, the sensor shifts, and records the data under each filter independentaly, rather than trying to determine the color value based on some RAW algorithm. ; Now, you'll have *true* RGB values for each pixel. ; In theory it could eliminate the need for RAW in most cases. And 50mp as well! Now remember, you're talking mainly studio and tripod work only with this camera anyway!